BK’ MONUMENTAL

For ten years, BK's Castelos & Ruínas has been more than an album, it's been a companion. A force that changed lives, careers, and the very texture of Brazilian rap. Now, Abebe Bikila arrives not as a celebration from afar, but as a manifesto born from devotion. Produced by Moonheist, the film doesn't explain the album's legacy — it embodies it. Because this is a project made by people who were there, who carry the music inside their own histories. Ten years later, the songs still hit. The walls still echo. And Abebe Bikila is the love letter that fans never knew they deserved.

PLANET HEMP

For thirty years, Planet Hemp has been the sharp exhale of Brazilian resistance. But for their farewell tour, A Última Ponta, the band did something unexpected: they stopped shouting. Rejecting the lazy visual clichés of graffiti, spray paint, and visual noise often attached to counterculture, the campaign chose clarity over chaos. The result was an announcement in Folha de S.Paulo where the ad didn't compete with the band's energy — it framed it. Clean typography, breathable space, and a single provocative question transformed a newspaper page into a manifesto. The result? Folha's Instagram video of the ad generated over 2 million views: the newspaper's biggest viral hit in recent history.

BLOWSONARO

Personal project for the 2022 elections.

The project is a fun way to draw attention to a serious issue: environmental preservation and the fight against increasing deforestation. Based on the concept of "who likes shit is a plant," a product was developed consisting of 8 seed packets fertilized with phrases of "shit" in reference to the amount of free fertilizer expelled by the former president. The seed packets could be acquired through the crowdfunding platform Catarse, and all the money raised was donated to NGOs.

Because only plants enjoy shit.

If getting vaccinated turns you into an alligator, it's your problem.

That's why the guy pays less to women, because they get pregnant.

Enough with the fuss and whining.

Simplesmente galaxy

SAMSUNG

Experience the Galaxy lifestyle with a group of friends on a journey, highlighting four key features that redefine everyday living: camera excellence, top-notch performance, durability, and security. The outcome? Simply, Galaxy.

GALAXY A15 & a25

SAMSUNG

The new Galaxy A series has everything to make your routine easier and to keep up with you all day long, helping you do everything you need. With up to 4 Android system updates and up to 5 security updates, your phone stays updated and secure for much longer. Not to mention the Triple Camera with Ultrawide, the Super AMOLED screen with superior brightness even under the sun, contactless payment with NFC technology, and a 5,000 mAh battery.

DUELO METAL

PANINI

Batman Metal is an even darker version of the famous DC Comics hero.
Created by Batman's own illustrators, the comic book brings various references to the world of Heavy Metal. To promote its release in Brazil, we developed a campaign where the Metal God, Detonator, vocalist of the band Massacration, emerges from the darkness to find a new hero who will defend our universe: the true metalhead.

Before the campaign launch - video above - we spread a teaser on the internet.
Based on a "rescued" VHS tape from the dark ages, the audience was able to see, for the first time in human history, the Metal God smashing a guitar.

To make the game even more fun, we created Stories with a grotesque/homemade visual identity, reminiscent of the old days of MTV.

Detonator also challenged one of the greatest Brazilian guitarists from one of the world's biggest Heavy Metal bands: SEPULTURA.

Dozens of fans from various multiverses sent in over 60 versions of Batman's solo.

See all the submitted solos

Watch the live stream of the event.

After a team of professional musicians selected the four greatest metalheads to defend our universe, we held a live event at Manifesto Bar, one of the biggest national rock strongholds, featuring a duel between our great heroes.

NATIONAL INFLUENZA VACCINATION CAMPAIGN

Ministry of Health

Every year, the Ministry of Health launches its influenza vaccination campaign. It is a noble mission, as we are talking about the protection of 54.2 million people, which represents 1/4 of the national population.

HAPPY TODAY

CACAU SHOW

Cacau Show, the world's largest network of fine chocolates, was in search of an agency and a new positioning to represent both the brand's 30-year milestone in 2018 and the expectations of consumers who are more focused on living life to the fullest, without prioritizing any specific date, but rather valuing the "today."

FAMILY GROUP

CPFL

The electricity company CPFL Energia (RGE in the southern states of Brazil) intends to highlight the ease of its digital channels in a campaign created by b2biz, the B2B Marketing area of F.biz. The commercial "Digitalização", for TV and social media, shows that the dog Pipo "ate" his owner's electricity bill. The protagonist's parents, via video call, guide her to access CPFL Energia's digital service channels, such as the website, the app, and WhatsApp.

FEED YOUR ROUTINE

&joy

For Enjoy, which has the best-selling nuts bar in Brazil, healthiness goes beyond just eating well. That's why we created a series of advertisements to show that being healthy should be enjoyable, trendy, and fit into your routine.

Cleanse the soul of the city with sweat. :.:.:.: Slogan: Routine isn't broken, it's sustained.

It's not the world that spins around you. It's you.

Motivation can be a detail. Breaking records, too.

URBAN POWERED

Track and field

For the autumn/winter collection launch, the theme "urban powered" was created, which is based on light, energy, and strength.

No city ever stands still.

It's not willpower. It's the will that gives you power.

Challenge your city every day.

Make your world a city that never stops.

5 FREE

VULT

Vult 5Free nail polish offers a variety of finishes and uniform colors that enhance the nails. It is easy to apply, dries quickly, and helps minimize allergic reactions.

Faster than that, only if your nails were born colored. New Vult 5Free collection with quick-drying formula.

Discover our new formula. There you go, it's already dry.

They take so long to grow. Don't make them wait any longer.

HONDA CRF 250F

HONDA

Slim, lightweight, fuel-efficient, easy to ride, and capable of tackling the toughest terrains, the CRF 250F is the ideal motorcycle for those who want to engage in off-road riding with a machine specifically designed for the trail.

Nothing against psychologists, but the best therapy is the one that doesn't require reimbursement.

Freedom is doorless

For even more economy, add pedals.

51 ICE

Cachaça 51

Cachaça 51 has become the foundation of a soft drink, one of the most flavorful in Brazil. 51 Ice comes ready to drink and is perfect to be enjoyed among friends or at parties.

Remember: in mathematics, zero doesn't make a pair.

Do you know the ingredients for a perfect party? Good music, friends, and 51 Ice. It's a light, refreshing drink that's perfect for enjoying and getting the party going. Give it a try.
New flavors: lemon, passion fruit, and kiwi.

Start the night by savoring something delightful.

Make time fly by. Catch a plane.

Avoid the embarrassment of fishing for fruit chunks with a straw.

Fearlessly independent since 1906

NEW BALANCE

Since 1906, New Balance has been designing shoes with the promise of providing runners with speed and comfort. Once you buy your first pair, you'll never want to switch

Speed and perfection have made peace.

Turn your idols into adversaries.

Knowing how to lose is important. One day we will learn.